14+ hour, 45+ min ago   (823+ words) How will AI agents change the way brands do business online? We're getting closer to finding out. "We've never done something like this before, but this feels like the right time for us to welcome non-Shopify merchants in," says Shopify…...

21+ hour, 18+ min ago   (499+ words) 2025 was a turning point for fashion collaborations. What has long been a tool for brands to innovate and surprise shoppers with unexpected partnerships continues to fall flat more often in a progressively crowded space. Many brands still haven't figured it…...

5+ day, 21+ hour ago   (688+ words) In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, creators will take on the role of consultants, as brands develop…...

6+ day, 7+ hour ago   (509+ words) OpenAI has introduced "ChatGPT Health, a new feature that allows users to upload and analyse medical documents, interpret data from wearable devices, and seek diet, exercise, and even GLP-1 advice through integrations with wellness apps. "ChatGPT can help you understand…...

3+ week, 1+ day ago   (1249+ words) The Vogue Business AI Tracker keeps a record of the most important AI developments that will influence our industry and our world, each week. From venture capital investments and startup launches to product drops and regulatory updates, we'll make sure…...

4+ week, 1+ day ago   (411+ words) Fashion industry workers and consumers alike are grappling with what "real" means in the AI era, and this is influencing how brands communicate with customers. Human-led marketing has taken on even more prestige, and we saw further investment pour into…...

1+ mon, 4+ day ago   (241+ words) Shopify, the e-commerce platform favored by luxury brands such as Victoria Beckham, Loewe and Byredo, has announced it is launching a new "agentic storefront" tool for brands. These storefronts will aim to help brands connect the dots between their sales…...

1+ mon, 1+ week ago   (146+ words) What do Gen Z shoppers want?" is an ever-evolving question " one that YSL Beauty has homed in on in recent years. Caroline Oheix, YSL Beauty's global retail services and beauty tech director. By measuring the electrical impulses triggered when customers…...

1+ mon, 1+ week ago   (477+ words) Sunderland's research found that 40% of young consumers already use AI as a co-shopper for styling advice, trend discovery and price comparison. Influencer content is just as prominent. Per BCG, Gen Alpha is twice as likely to purchase based on micro-influencers…...

1+ mon, 2+ week ago   (104+ words) If this year laid the groundwork for AI-powered commerce, 2026 is when we'll see several innovations come to fruition. So what does this mean for fashion? In this webinar, we'll dig deeper into: Join us as we unpack the biggest AI…...