13+ hour, 21+ min ago  (904+ words) The Drum The co-founder and CEO makes a blunt assessment of commerce media trends, pointing to consistent sales lift and scalable measurement as reasons to refocus on physical retail. There is something pleasingly unfashionable about Marlow Nickell's central point. At…...

1+ day, 21+ hour ago  (866+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. After the pandemic, many predicted that virtual experiences would replace…...

1+ day, 16+ hour ago  (341+ words) As AI automates execution, "Geek Chic" is rising in B2 B marketing, shifting advantage from tools to judgment and elevating data-led thinkers to the center of strategy, performance and growth. Madison Logic"s Keith Turco explains. For years, a quiet divide…...

2+ week, 2+ day ago  (645+ words) Shoptalk Spring 2026 was drowning in agentic commerce talk. Commerce media columnist Kiri Masters found the real story in the hallway conversations. Big moves. But on the show floor, away from the main stages, I heard some different conversations " ones that…...

2+ week, 2+ day ago  (817+ words) As retailers race to embrace AI, the 105-year-old home improvement brand's SVP of digital commerce, Joe Cano, tells The Drum how its relentless focus on customer needs is shaping everything from AI-powered tools to marketplace expansion. At a show dominated…...

3+ week, 2+ day ago  (733+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Automation holds great potential. But, says Erin Mc Callion at…...

5+ day, 10+ hour ago  (512+ words) The VP of brand argues that agentic AI is breaking the Saa S model, automating execution, exposing weak tools and pushing marketers toward strategy, judgment and outcomes. In each installment of Saaspocalypse Watch, we put one industry voice in the…...

5+ day, 9+ hour ago  (375+ words) TBWA Singapore group creative director Gustavo Figueiredo, juror for The Drum Awards Festival Advertising category, explains why consistency, craft and creative confidence still define standout work. That focus on quality carries through to how brands balance long-term and short-term work....

6+ day, 7+ hour ago  (441+ words) Mullen Lowe MENA chief executive officer P/Mounir Harfouche, juror for The Drum Awards Festival Agency Business category, shares how value, creativity and leadership are reshaping the agency model. For Mounir Harfouche, the agency business is not being replaced by…...

6+ day, 9+ hour ago  (693+ words) The AI director, whose name appeared on a Hollywood hillside, talks craft, commerce and why the gatekeepers are finished. "I've never held a high-end cinema camera, like an Arri Alexa," he tells me, almost casually. "I'm not a traditional film…...