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emarketer.com > content > youtube-positions-itself-new-tv-with-creator-led-stations

YouTube positions itself as the new TV with creator-led Stations

1+ day, 3+ hour ago  (151+ words) YouTube positions itself as the new TV with creator-led Stations'eMarketer College sports sponsorship reaches 2 in 5 fans at the shelf, but the other half aren't buying it Monzo abandons the US for a second time The future of agentic commerce hinges…...

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emarketer.com > content > consumers-turn-chatgpt-health-advice--trust-remains-nascent

Consumers share health data with ChatGPT

1+ day, 3+ hour ago  (191+ words) Consumers share health data with ChatGPT'eMarketer College sports sponsorship reaches 2 in 5 fans at the shelf, but the other half aren't buying it Monzo abandons the US for a second time The future of agentic commerce hinges on the customer experience…...

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emarketer.com > content > openai-tbpn-talk-show-deal-adds-media-muscle-encourage-ai-discourse

OpenAI’s TBPN talk show deal adds media muscle to encourage AI discourse

1+ day, 3+ hour ago  (261+ words) The news: OpenAI acquired tech industry talk show TBPN'a marketing move aimed at directing the conversation around AI, per The Wall Street Journal. It's the AI giant's first purchase of a media company. Financial details weren't disclosed. OpenAI CEO of…...

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emarketer.com > content > future-of-agentic-commerce-hinges-on-customer-experience

The future of agentic commerce hinges on the customer experience

14+ hour, 24+ min ago  (456+ words) Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that…...

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emarketer.com > content > instagram-brings-scheduling-trial-reels-boost-campaign-performance

Instagram brings scheduling to Trial Reels to boost campaign performance

14+ hour, 17+ min ago  (188+ words) The news: An Instagram update will allow creators to schedule Trial Reels, a feature that was initially launched in December 2024. The tool allows creators to share Reels content with select non-followers to test concepts before sharing them with their audience....

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emarketer.com > content > faq-on-ai-creative-optimization--what-automate--what-keep-human--how-compete

FAQ on AI creative optimization: What to automate, what to keep human, and how to compete

14+ hour, 24+ min ago  (356+ words) According to IAB research, 83% of ad executives deployed AI in creative processes in 2025, up from 60% the year before. The category is expanding rapidly: platforms are rolling out one-stop shops for ad deployment that bundle creative generation, analytics, and automated budgeting....

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emarketer.com > content > next-era-of-payments

The Next Era of Payments

1+ day, 3+ hour ago  (120+ words) The Next Era of Payments'eMarketer College sports sponsorship reaches 2 in 5 fans at the shelf, but the other half aren't buying it Monzo abandons the US for a second time The future of agentic commerce hinges on the customer experience SMBC…...

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emarketer.com > content > state-of-card-payments-2026

The State of Card Payments 2026

1+ day, 19+ hour ago  (149+ words) The State of Card Payments 2026eMarketer Short-form video commands young British viewers as older audiences hold the line for TV series Gap and Stanley shows how to turn creators into commerce engines Sports betting data gives marketers an edge in connecting…...

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emarketer.com > content > faq-on-geo-aeo--where-ai-search-seo-overlap-2026

FAQ on GEO and AEO: Where AI search and SEO overlap in 2026

1+ day, 16+ hour ago  (584+ words) The field is new, the terminology is unsettled, and vendor hype runs high. This FAQ separates what's real from what's speculative. Generative engine optimization (GEO) is the practice of structuring content and digital presence so that AI-powered platforms cite, recommend,…...

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emarketer.com > content > calls-grow-ban-ai-videos-on-youtube-kids

Calls grow to ban AI videos on YouTube Kids app

2+ day, 16+ hour ago  (190+ words) The news: Child development experts and over 200 advocacy groups are calling for a ban on AI-generated videos in the YouTube Kids app and improved parental tools to limit AI content for minors on the main YouTube platform, per Bloomberg." Why…...

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