9+ hour, 41+ min ago  (262+ words) Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate…...

14+ hour, 58+ min ago  (297+ words) Influencers have plenty in common with personal shoppers " both recommend products and, whether by clients or affiliate links, get paid on commission. Shop My wants to make the connection more explicit. Diana Pearl is Senior News and Features Editor at…...

1+ day, 21+ hour ago  (380+ words) Luxury brands experimenting with artificial intelligence in advertising frame the technology as a creative bonanza that allows them to imagine worlds that couldn't be staged, shot or produced by human hands alone. Whether those campaigns flourish or fail depends less…...

1+ week, 21+ hour ago  (401+ words) This February, Gap Inc. launched an internal application called Gap GPT, a single portal for employees to access different large language models. The industry's top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge…...

2+ week, 1+ day ago  (319+ words) Emerging automation technologies, paired with generative AI, are expected to unlock productivity gains of more than 30 percent over the next 5 years, according to Bo F and Mc Kinsey's At Bo F VOICES 2025, Pixel Moda's president Gianni Serazzi and Etro's chief…...

2+ week, 5+ day ago  (298+ words) Prada never set out to use AI in its latest advertising campaign, "I, I, I, I AM" PRADA," an unsettling but mesmerising set of images conceived with artist Jordan Wolfson that went viral this week. AI was used only in…...

2+ week, 6+ day ago  (335+ words) Kering CEO Luca de Meo has been making a steady stream of leadership changes as he looks to reset the group's struggling brands like Gucci and Balenciaga. But his latest appointment stood out. With hiring slowing and AI reshaping entry-level…...

3+ week, 3+ hour ago  (263+ words) Welcome back to Tech Mode, your monthly guide to how AI and other technologies are changing the fashion industry. Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives Bo F's coverage…...

4+ week, 12+ hour ago  (226+ words) A US appeals court has put a California judge's ruling on hold that had blocked Perplexity AI "from using its artificial-intelligence-powered "agentic" shopping tool on At the Nvidia GTC conference on Monday, the AI company announced it was partnering with…...

4+ week, 2+ day ago  (359+ words) One of the biggest players in artificial intelligence is betting that it can finally make virtual try-on work. The arrival of direct checkout in AI search engines like Chat GPT is being called the biggest innovation in online shopping in…...