1+ week, 4+ day ago  (1636+ words) Private equity has always been a relationship business. Firms build reputations over years of working with founders, helping portfolio companies grow, generating returns for investors and developing expertise within particular industries. Those reputations influence everything from deal flow and referrals…...

1+ week, 6+ day ago  (1459+ words) Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships within their industry, position themselves for speaking opportunities or simply…...

1+ week, 6+ day ago  (678+ words) Visit the LinkedIn pages of a handful of private equity firms and you’ll notice a pattern. Most of the content revolves around deal announcements, exits, fundraising news and portfolio company milestones. There’s nothing wrong with that. Those are important moments…...

2+ week, 2+ day ago  (1741+ words) What professionals need to know about LinkedIn’s AI recommendation systems, semantic search and building topical authority. For professionals, this represents an important change in strategy. Success on LinkedIn is becoming less about trying to outsmart an algorithm and more about…...

2+ week, 6+ day ago  (921+ words) I believe that’s causing many businesses to overlook an audience that is highly engaged, professionally successful and often has significant purchasing power. Consumer brands spend enormous amounts of time on Instagram and TikTok while barely touching LinkedIn. That creates an…...

3+ week, 2+ day ago  (1870+ words) After years of creating content and helping other professionals build their brands on LinkedIn, there’s one question that comes up again and again. Where do your content ideas come from? People often assume I have a massive spreadsheet filled with…...

1+ mon, 1+ week ago  (1682+ words) Over the last several months, I’ve had a lot of conversations about AI. Most of the questions are what you’d expect: Will people stop using Google? Will AI change business development? How will professionals get found online if people are…...

1+ mon, 2+ week ago  (1218+ words) By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and subject matter experts. They’re asking questions that used to be…...

1+ mon, 2+ week ago  (1656+ words) One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place. Most people don’t struggle because they lack expertise or interesting experiences. They struggle because they’re unsure which…...

2+ mon, 1+ day ago  (1635+ words) A lot of professionals still think AI search is something that mostly impacts tech companies, influencers or younger generations building online brands. Meanwhile, people are already using ChatGPT, Gemini, Claude and other AI platforms every day to ask questions about…...