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News
Simon Ryan on leadership in the age of AI
1+ day, 9+ hour ago (739+ words) RyanCap founder Simon Ryan explains why judgment, curiosity and trust will matter more as AI reshapes leadership. Building a successful media business is one thing. Building one, scaling it at speed, and selling it to an international buyer within three…...
BCM Group snaps up Neural Digital in search tech push
1+ day, 9+ hour ago (401+ words) The deal brings founder Chris Pahor into SearchWorks as head of search and performance. BCM Group has acquired specialist SEO and generative engine optimisation agency Neural Digital, strengthening its SearchWorks platform and search capabilities. The deal will integrate Neural Digital’s…...
Marketers risk misreading Australians, TRA warns
2+ day, 12+ hour ago (319+ words) TRA’s Aussie Minds framework identifies six consumer mindsets shaping trust, media habits and brand decisions. The Research Agency (TRA) has launched Aussie Minds, a consumer insights framework that groups Australians by their motivations, values and trust signals. The research suggests…...
IAB Australia expands free AI impact assessment tool
3+ day, 5+ hour ago (457+ words) The tool maps how AI could automate, augment or reshape individual tasks across advertising industry roles. IAB Australia has expanded its free AI Impact Assessment tool to help advertising professionals understand how artificial intelligence could change their roles. The tool…...
Tones And I hidden in road case for The Voice twist
5+ day, 11+ hour ago (793+ words) Seven hid Tones And I in a road case to keep The Voice's surprise fifth coach twist secret from everyone on set. Seven went to extraordinary lengths to keep Tones And I's (real name Toni Watson) surprise role on The…...
Why Account-Based Marketing Should Be on Your Radar
1+ week, 3+ day ago (748+ words) It flips the funnel entirely, swapping broad targeting for precision, sharper creative and budgets that work harder now. By Lara Varrica, Senior Account Manager, Vonnimedia Most B2B marketing strategies are built around one core assumption: cast a wide net and hope…...
Weave turns Matt Jones’ story into business architecture
1+ week, 3+ day ago (459+ words) Weave has recast Matt Jones’ personal brand around story as a business tool for clarity, growth and action. Independent creative agency Weave has launched a new personal brand for Matt Jones, keynote speaker, author and brand growth strategist. The work…...
Runnit takes aim at marketing’s AI admin problem
1+ week, 5+ day ago (459+ words) Australian technology company Runnit has launched an AI operations platform designed to reduce the planning and administrative work handled by in-house marketing teams and creative agencies. The platform uses an organisation’s existing briefs, brand assets, workflows, project history and team…...
New Boomtown chair Nathan Patrick takes aim at metro mindset
1+ week, 5+ day ago (424+ words) The Nine executive will lead Boomtown’s push to secure more national advertising investment for regional Australia. Boomtown has appointed Nathan Patrick, Nine Commercial Director – Regional, as its new chairman, effective 10 August. He replaces Andrew “Billy” Baxter, who will focus on…...
ThinkNewsBrands calls for rethink of keyword blocklists
2+ week, 1+ day ago (463+ words) Vanessa Lyons says automated brand safety tools can block ads from trusted journalism and reduce campaign opportunities. ThinkNewsBrands has called on marketers to review automated keyword blocklists, arguing outdated brand safety tools can exclude campaigns from trusted news environments before…...