News
When an AI chatbot recommends a different brand, nearly half of active users say they'll try it
4+ day, 4+ hour ago (257+ words) e Marketer When an AI chatbot recommends a different brand, nearly half of active users say they'll try it American sports fans leave the global spectacle to everyone else Open AI hires a startup's staff to advance its personal finance…...
AI Visibility Index: Financial Services Q1 2026 Leaderboard
4+ day, 19+ hour ago (318+ words) In Q1 2026, we analyzed 5, 600 Chat GPT responses across nine financial services categories to compile the AI Visibility Index. This index tracks how often brands are mentioned and how they rank against competitors. This is the first quarterly edition for financial services,…...
Big Pharma races to lock in AI deals to accelerate drug breakthroughs
6+ day, 44+ min ago (184+ words) The news: Novo Nordisk will integrate Open AI for a range of functions, including drug R&D, manufacturing, and commercial operations. Why it matters: More Big Pharma companies are tapping AI giants for their tech expertise and advanced AI models…...
Open AI launches ads manager, reduces Chat GPT ad pilot cost to $50, 000
1+ week, 3+ day ago (380+ words) The news: Open AI has launched its first ads manager to refine its ad offerings ahead of a highly anticipated IPO, Digiday reports. The company simultaneously reduced the minimum cost of participation in its ads pilot to $50, 000, down significantly from…...
Visible AI in marketing is four times more likely to cost brands trust than build it
1+ week, 3+ day ago (250+ words) e Marketer Visible AI in marketing is four times more likely to cost brands trust than build it Dimon frames AI as a core strategic priority for JPMorgan Why Dolce & Gabbana treats influencer marketing like infrastructure, not content Brands advertising…...
The AI Commerce Opportunity
1+ week, 4+ day ago (141+ words) e Marketer Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend Gen Z marketers lead organizations as AI change agents New data shows loyalty programs must offer more than points to deepen consumer bonds Fake…...
Gen Z marketers lead organizations as AI change agents
1+ week, 3+ day ago (398+ words) As organizations scale their AI capabilities, young marketing leaders aren't just accepting AI, they're demanding better tools to use it. Greater familiarity with emerging technology signals a willingness for younger marketers to lead organizations in change. Calling for better tools…...
FAQ on the path to purchase: What marketers need to know as AI and social commerce redefine buying
1+ week, 4+ day ago (339+ words) Three forces are collapsing the gap between discovery and conversion: Social platforms have evolved from inspiration hubs into concrete paths to purchase. Over half (57%) of US consumers plan to use social media for shopping research, up from 53% in 2023, found First…...
Intel lands chip deal for Terafab factory, boosting role in AI infrastructure
1+ week, 5+ day ago (253+ words) The news: Intel landed a massive AI infrastructure deal, agreeing to "design, fabricate, and package ultra-high-performance chips at scale" for Elon Musk's upcoming Terafab project. The project will build specialized chips for Elon Musk's Tesla, Space X, and x AI…...
Google sees up to 80% sales gains from AI-powered ads
1+ week, 5+ day ago (157+ words) e Marketer The news: Google claims its AI-powered ads have increased online sales by up to 80% for some brands, per Modern Retail. Fashion retailer Aritzia saw ad revenues skyrocket after enabling AI Max, Google Ads" AI-powered optimization tool. The search…...