59+ min ago  (554+ words) Consumer brands have long marketed to create demand, earn customer loyalty, and win shelf space. Whether the setting was a craft fair, a grocery store aisle, or more recently, a search result, the goal was to influence purchase decisions. In…...

3+ day, 1+ hour ago  (498+ words) The best gen AI content is verified and scrutinized by humans. Generative AI can make content marketing faster, cheaper, and better. But using AI creates risks. First, the benefits. Content marketers can move from idea to outline to draft in…...

1+ week, 55+ min ago  (564+ words) The idea of bots buying on behalf of shoppers worries some ecommerce store owners, not because they fear AI, but because it shifts the customer relationship into one they cannot see, understand, or influence. Merchants still own inventory and fulfillment,…...

1+ week, 3+ day ago  (620+ words) Google announced a comprehensive shopping cart that could soon be available across the search giant's app ecosystem. The forthcoming Universal Cart may change how shoppers think about checking out. Merchants and consumers generally expect a direct relationship between a cart…...

1+ week, 4+ day ago  (752+ words) Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 " addressing tools, products, and services to help merchants. He is also a seasoned freelance journalist and screenwriter. Sig holds an M. F. A. in Screenwriting from UCLA's…...

1+ week, 6+ day ago  (177+ words) Google has finally published guidance for AI optimization. Yet "Optimizing your website for generative AI features on Google Search," published May 15, offers nothing beyond traditional search engine optimization basics. The guidelines apply to AI Overviews and AI Mode, but not…...

2+ week, 1+ hour ago  (733+ words) A recent Anthropic experiment may offer a glimpse at how agentic commerce could work in two-sided marketplaces, where buyers and sellers negotiate prices. Called "Project Deal," the test compared two large language models to determine whether stronger AI systems would…...

2+ week, 2+ day ago  (983+ words) When he and I last spoke, in 2021, Bryan Mahoney had co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather…...

2+ week, 3+ day ago  (555+ words) Starting a print-on-demand ecommerce business has never been easier " or more difficult. On the one hand, AI-generated artwork now rivals human-created versions. A merchant can construct dozens of print-on-demand-ready products in minutes and at almost no cost. Unfortunately, the combination…...

2+ week, 4+ day ago  (673+ words) Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 " addressing tools, products, and services to help merchants. He is also a seasoned freelance journalist and screenwriter. Sig holds an M. F. A. in Screenwriting from UCLA's…...