2+ day, 1+ hour ago   (463+ words) Vanessa Lyons says automated brand safety tools can block ads from trusted journalism and reduce campaign opportunities. ThinkNewsBrands has called on marketers to review automated keyword blocklists, arguing outdated brand safety tools can exclude campaigns from trusted news environments before…...

2+ day, 50+ min ago   (610+ words) A congratulations post spirals into a fierce debate over nepotism, merit and leadership in Australia's media industry. They say politics is Hollywood for ugly people. If that's true, LinkedIn is the schoolyard for adults who love to talk about what…...

3+ day, 1+ hour ago   (384+ words) ADIA wants public feedback as its privacy code confronts AI, youth data and overseas information sharing. The Australian Data and Insights Association (ADIA) has opened public consultation on a review of its Privacy (Market and Social Research) Code. Feedback is…...

4+ day, 22+ hour ago   (377+ words) New consultancy aims to help brands improve visibility across AI platforms as consumer search habits evolve. Obsessd.ai has launched in Australia, positioning itself as an AI intelligence consultancy focused on helping brands and retailers improve their visibility across large…...

6+ day, 18+ min ago   (775+ words) News Corp says AI is now the first audience for content as marketers battle for citations, not just clicks. News Corp Australia says marketers must start treating AI systems as the first audience for content, revealing it has rebuilt its…...

6+ day, 2+ hour ago   (327+ words) Time Under Tension has added Miele, Early Settler and Amotiv to its client roster following competitive pitches. The generative AI agency will support the three brands with enterprise adoption, custom AI agents and workflow automation. The appointments reflect growing demand…...

6+ day, 2+ hour ago   (268+ words) Melbourne Social Co founder Shelley Friesen on why AI replicas still underperform original, human-made social campaigns. Shelley Friesen, Founder of Melbourne Social Co and ATTN.CTRL That's the part of this AI conversation I think gets skipped. Everyone jumps straight…...

1+ week, 2+ day ago   (389+ words) Cambridge returns to Initiative after senior roles at Omnicom Media Digital, TikTok and Nine Entertainment. Omnicom Media has appointed Andrew Cambridge as chief executive officer of Initiative, effective 15 July 2026. Cambridge returns to the agency after most recently serving as CEO…...

1+ week, 4+ day ago   (238+ words) Trust in technology has hit a record low, with only 30% of Australians now confident it acts in their own best interest. Australian trust in technology has fallen to its lowest recorded level, even as digital use continues to climb, according…...

1+ week, 6+ day ago   (429+ words) Agency to drive always-on content, UGC and influencer marketing as Sharpie chases Gen Z and millennial creators locally. Sharpie has appointed Melbourne-based agency The Social CliQ to launch and manage its first dedicated Instagram channel for Australia and New Zealand,…...